For those of you who haven't gotten the chance to know me on a closer level, here's the brief overview:
I started Reach The Gap as a marketing and consulting firm designed to assist clients to overcome the "gap" in their marketing strategy. Everyone has great business ideas. We draw up a business plan with a growth strategy that will allow us to reach consumers that need our products/services.
The problem is, we don't always understand how to execute an effective growth strategy. We identify a target market, but only end up reaching a small portion of the market. Hence the "gap".
Reach The Gap consults clients on growth strategy, and implementing those strategies in an always evolving online arena. We help clients drive traffic through organic search with SEO tactics. We take online stores with existing traffic and optimize to convert a higher percentage of sales.
We've also been on the forefront of new marketing trends in social media. The truth is, online business is constantly changing. It changes and grows just as the way we interact and grow online changes.
At the end of the day, a marketing strategy is a balanced approach. You want to reach customers in as many ways possible, as long as it's cost effective. That's where Reach The Gap come in. We only offer strategies that have been tested successfully, and offer the highest return on investment. Feel free to reach out for a free consulting session to learn more about how you can reach more of your target market and convert more sales.